For some reason I have never been able to discern, certain words and phrases spread like viruses and, seemingly overnight, become buzzwords, banalities, clichés, trite, and hackneyed.
As so much of our discussion of late has turned to the spread of another kind of virus and the associated illness, there are a couple of phrases that are so overused they are making me sick.
Was there an “old normal”? Is there even a “normal”? We live—as has humankind as far back as history can teach us—a fluid, ever-changing existence, where expectations are seldom realized and the unexpected is ever-present. “Normal,” whether new, old, or otherwise, seems meaningless in any concrete way. Now, perhaps, more than ever.
Then there’s “game changer.” What started out as a sports cliché is now used to describe almost anything that might affect something. Or everything. The “things” involved don’t seem to matter. Nor does it matter that there is no game involved. If “game changer” was ever an apt metaphor, it has long since lost its power.
Why not just say or write what you mean? Why not describe the behavior or activities that are changing, rather than tossing out meaningless twaddle like “new normal”? Why not explain the effect something will have rather than just calling it a “game changer” and leaving it at that?
The answer is simple. Tossing around clichés is easier than thinking. The inability to think clearly, then speak or write clearly, seems to be the new normal. And that could be a game changer.